Nowadays people expect to be satisfied when they give you their custom – satisfaction is a minimum standard.
Think about it: did you do cartwheels when your school report said ‘Satisfactory’? Of course not! You wanted remarks like ‘Excellent’ or ‘Exemplary’.
Don’t settle for satisfied customers in your business – aim instead to make them astonished! Someone once said that he wanted customers to feel the same way about his company as an audience feels about a great illusionist: ‘Wow! I didn’t know you could do that!’
How many times did you make someone go ‘Wow!’ today?