Powerful positive communication


This course covers a set of fundamental principles that underpin all powerful communication, whether that’s written or spoken, and across a wide range of contexts including conversation, networking, management and leadership, negotiations, conflict resolution, teaching and training, presenting and persuading too. It’s designed to give the participants a set of practical tools and techniques to enhance and perhaps even transform their interactions with others.

Training objectives

This course will help participants understand:
  • The basic concept of ‘connect first then communicate’ and how to create that connection
  • The myths and truths about words, voice, facial expression and body language in communication, and how to manage all aspects effectively
  • The ‘communication iceberg’ and how and why so much communication fails
  • The importance of managing what’s happening on the inside (mentally and emotionally) and its effect on communications of all types
  • How to avoid push communication and create true pull
  • Moving from compliance to commitment
  • How to maintain communication even in tricky situations
  • The language and phrasing of solid persuasive communication (and what to avoid!)
  • The ‘Taxi..!’ 5-step process for building great communication


The workshop is suitable for staff at all levels since effective communication is a part of daily life. It will be especially suitable for those whose role includes an element of management or leadership, requires them to present or speak regularly, run meetings, handle negotiations, or teach or train others.


The course is a positively focused one-day workshop. There is a balanced mixture of high-quality presentation, exercises and experiments, personal reflection, and Q&A with the trainer. It is designed to be highly participative in nature, with plenty of opportunity for discussion and sharing experience. This will ensure that the participants’ varied learning preferences are met in full, and that they can take relevant and effective action in their own work environment and circumstances.

Special features

The participants will be provided with some brief pre-work in the form of personal experiments, as well as a course booklet containing the relevant presentation materials used by the trainer on the day. This will also include additional detailed information and space for their personal reflections and notes, and there are sections during the course for the participants to apply their learnings so far directly to a current situation that might need attention, with coaching from the trainer.

The expert trainer

Steve is a specialist in mindset, communications and performance and the links between the three. He has worked with small and large businesses and corporate, public sector and educational organisations, including The Mersey Partnership, Hill Dickinson Solicitors, Northwest Vision+Media, the NHS, Liverpool John Moores University, Institute of Technology Tallaght, Dufton Kellner, Kenyon Fraser, University of Chester School of Law, Northern Telecommunications, Bedford Borough Council, Document Direct, Salesout, Business Liverpool, Athlone Institute, Hastingsbury Business & Enterprise College, Unilever, BIG Lottery Fund, NAVCA and Mouchel, amongst others. He also works with a wide range of private individuals and professional clients on a one-to-one basis in both therapeutic and coaching frameworks.

Steve is an accomplished academic who then progressed to a management career in the consumer goods industry before setting up his own company. He is an ABH-trained and certified hypnotherapist, an NLP Master, a trained NLP Coach and a fully accredited psychometric profiler for the MBTI Step 1 and 2 and Facet5 tools. He facilitates and presents in a confident yet easy-going style whilst helping participants to develop a practical understanding of the material that is immediately applicable. His in-depth knowledge of his field, along with his ability to present even the most complex of ideas in simple-to-grasp ways using metaphor and analogy, means he has achieved some truly remarkable results, with feedback such as:

‘Steve delivers value within minutes of first hearing him speak. He teaches you so much you didn’t know you didn’t know. But what makes it so worthwhile is that you can start applying his learning immediately with great results.’

‘Steve and I worked together as part of a core team delivering bespoke senior management training for a client over several months. Steve has a powerful insight into human communication and a widely varied field of experience to draw upon. Coupled with a personable delivery style, this meant for an engaging and impactful training program. I would highly recommend Steve to my contacts and be most pleased to collaborate with him again.’

‘I just wanted to pass on my thanks for the excellent seminar I attended recently. Clearly, communication is vital in all areas of our lives, and it’s amazing how little we consider the process. Having spent just half a day with you I learned so much. I now need to put it into practice and I know it will be of great benefit to me both in my business and my personal and family life. I found the seminar to be not only informative, but also most enjoyable and entertaining. I have two regrets. The first is that the session didn’t last long enough and the second is that I should have done this twenty years ago. Once again, many thanks for the information and inspiration.’

‘We thoroughly enjoyed Steve’s visits to Ireland as he is a very effective workshop facilitator, and his knowledge of the MBTI instrument and its application is very impressive. I have no hesitation in recommending Steve’s services to a prospective client as his approach, facilitation and knowledge are highly effective and professional.’

‘I can’t thank you enough for the help, advice and education that you gave me in your ‘Taxi..!’ [advanced communication skills] workshop. I was extremely nervous and worried about how to deliver a short presentation to an audience of 70 law firms, my target market. The techniques I learned from you helped me to prepare and rehearse my presentation which gave me the greatest confidence that what I was saying and how I was delivering it would get the message across. My nerves disappeared as my confidence grew, enabling me to deliver in the most natural and positive way I have ever done!’

Course outline

Note that each section includes time for reflection and application to the participants’ personal situation and objectives.

1   Introduction and course objectives
  • Course and participants’ personal goals and objectives
  • Ground-rules for session, including willingness to listen to other opinions and experiences even if radically different from our own
  • Sharing of experiences about good and bad communication
2   The communication problem
  • The importance of personal v shared experience in communicating, including the ‘see-hear-feel’ experiment
  • Introduction to the processes that occur when we condense our thoughts, feelings and experiences into words, and what we do with other people’s words to reconstruct our impressions of their thoughts, feelings and experiences.
  • ‘The 7% Myth’ and other misconceptions about the relative importance of verbal and non-verbal aspects of communication
3   The communication iceberg
  • Introduction and explanation of the ‘iceberg’ model, including ‘above’ and ‘below’ the surface elements
  • Using the ‘above’ the surface elements to manage the more dangerous ‘below’
  • The importance of mental and emotional state in communicating
4   The ‘Taxi..!’ process
  • Step 1: Planning for successful communication – how you’ll know you’re on track and tactics to keep things flowing and moving
  • Step 2: Understanding – focusing on the need to get to grips with the other party’s world, removing our assumptions and projections and experiments in how to read non-verbal signs and signals, and how to discover other people’s preferred communication styles
  • Step 3: Connecting – how to manage first impressions and create and maintain powerful connections, even at an unconscious level.
  • Step 4: Communicating – including Push v Pull, artful use of words and phrases to focus and move attention, create positive states and motivate to action, and experiments and exercises in language, posture and gesture.
  • Step 5: Maintaining – including how to keep a communication channel open with different types of people, useful length, type and frequency of communication etc.
5   Mental, emotional and physical state in communicating
  • Managing your own ‘state’ when communicating and the effect that has on others
6   Putting it all together
  • Personal Action Planning – participants write a list of their key learning points and prioritise the top three actions they will implement within the next week
  • Summary and close

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