Directing change

Overview of ‘Directing change’

This workshop is designed for current and aspiring directors who are responsible for directing change in their organisation, to ensure that they are able to make an effective contribution to the initiation, oversight and management of change by considering:
  • The board’s role in directing change
  • The implementation and management of change
  • The effectiveness of change

The programme is appropriate to public and private companies, as well as organisations in the public and social enterprise sectors.

Training objectives

At the end of this ‘Directing change’ workshop each participant will have:
  • Knowledge of the board’s role in initiating and responding to change
  • A clear understanding of the oversight and control of change
  • A clear understanding of leadership styles and change management
  • The basis of a review of the effectiveness of change management programmes


This workshop has been designed primarily for recently-appointed directors (and those aspiring to a board position), although there are clear benefits to having the entire board take part.


A practical and pragmatic one-day workshop on ‘Directing change’, featuring examples and case study work to ensure an appropriate balance between the practical and the theoretical.

Special features

This workshop can be adapted to reflect your current processes, whether to ensure compliance with them or to offer an opportunity to review and improve them.

The expert trainer

David is a consultant and trainer in corporate governance and directing change. He is a Senior Lecturer in Strategic Management and Corporate Governance at Wolverhampton Business School and was formerly Programme Director with IoD Director Development West Midlands (and was also a member of the Executive Committee and the Council of the Institute of Directors in Birmingham).

For sixteen of the twenty-five years he spent in manufacturing industry before joining the Business School in 1992, David held board level appointments, including nine years as Managing Director. He has experience of serving on the boards of a family company, of subsidiary companies within a UK plc and a foreign owned multinational, where he was a member of the European Management Group. Originally a market researcher, he has experience of setting up overseas joint ventures and has held personal responsibility for company disposals and acquisitions in the UK. He has wide experience of doing business in Europe.

His extensive practical experience is complemented by his academic work. He is visiting lecturer at two other Business Schools and lectures throughout the UK and abroad, recently in Russia, Hong Kong, the Caribbean and throughout Europe. He is also conducting doctoral research into the role of the non-executive director in private companies and has published on the role of company directors and the effectiveness of boards, especially in the context of family businesses and closely-held companies.

David is a very accomplished trainer on directing change, as the feedback from course participants shows:

‘Relaxed style but good engagement’

‘Well balanced and easy to follow’

‘Excellent – very thought-provoking’

‘Lots of opportunity to discuss content of the course’

‘Input will stimulate board discussion’

‘Really enjoyable – participative humorous style with obvious depth of knowledge to back it up’

‘Great pace – very inclusive style – good examples’

‘Good balance of quiz, case studies, video and notes’

‘Delivered a very complex subject extremely effectively’

‘More than met my objectives’

‘Brilliant course’

Course outline – ‘Directing change’

  1. The board’s role in directing change
    • The board and change
    • Oversight and control of change
    • Change and entrepreneurialism
    • Types of change
    • Initiation and response to change
    • Change and creativity
  2. Implementing change
    • System, process and structural changes
    • Cultural change
    • Change in an emergency
    • Crisis management
  3. Leadership and change
    • Leadership style and change management
    • Change agents and champions
    • Communicating change
    • Change in a cultural context
  4. Measuring change
    • Surveys and benchmarking
    • Balanced scorecards
    • Business excellence modelling
  5. Integrative case study
  6. Review
    • Case study review
    • Course review
    • Actions
    • Close

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