A happy, satisfied and loyal customer can become a walking advertisement for the company. They can spread the word to other staff, offices, customers, suppliers and friends. However, as the text below highlights, just satisfying the customer’s needs are not enough – we have to ‘dream up’ personal touches and extras to create a brilliant customer experience.
“Ignore my wants and I will be increasingly difficult to deal with or will simply cease to exist.
Satisfy those wants and I will be increasingly helpful, supportive and loyal.
Add to this satisfaction any personal touches you can dream up – and I will become a walking advertisement for your services.”