Thought for the day
The full archive of free daily management tips from our team of trainers.
‘Give your customers the benefit of the doubt’
There are actually some businesses that mistrust their customers – the very people who allow them to
be in business at all! Shocked? Don’t be – yours is probably one of them! These businesses do things
like demanding receipts for refunds (‘I don’t believe you bought it here unless you show me a piece of
paper’).
- Outstanding businesses are different
- Outstanding customers are different
- Outstanding customers seek out outstanding businesses
Can you imagine how you would react if the next time you complained the customer service person,
shop assistant or waiter accused you of lying and making it all up to try and get some kind of special
service, or even your money back? You would, of course, be outraged. Why then do you force
customers to write in with complaints, produce receipts and fill in long forms to apply for cover under
‘conditional’ warranty?
How about this, the training company that offers a full refund, at any time, on any course or seminar if
you are not completely delighted – stay till the end and ask for your money back! How many do? Less
than one per cent, from thousands of delegates. Whatever it is your business makes or provides,
decide that from now on you will believe that every customer is honest and trustworthy. If one per cent
of these people rip you off and take advantage – don’t worry – the customers you attract and keep in
the meantime will far exceed any losses
© The author
This thought has been taken from Graham’s book ‘Companies don’t succeed, people do!’ Graham delivers outstanding sales training – click here for details of some of his programmes.
Previous Thoughts for the day
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‘Encourage your customers to be unreasonable’
- read more

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‘Give your customers the benefit of the doubt’
- read more

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‘Encourage your customers to complain’
- read more

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‘Being good enough, isn’t good enough – give customers a reason to be faithful’
- read more

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‘How to keep a customer for life – give them lots of reasons to stay’
- read more

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‘Close the customer service department’
- read more

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‘Customer satisfaction is everybody’s job’
- read more

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‘Customer satisfaction is not satisfactory’
- read more

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‘The answer is – yes!’
- read more

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‘What are others doing?’
- read more

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‘How can I take better care of my customers?’
- read more

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‘Every sales call is a free market research opportunity’
- read more

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‘The customer isn’t always right’
- read more

‘Give your customers more than they pay for’
- read more

‘Wash your dirty laundry in private’
- read more

‘It’s OK to spend money’
- read more

‘Expect the unexpected’
- read more

‘Have a NIZ!’
- read more

‘Dump trivia’
- read more

‘Less is more’
- read more

‘Speed up routine tasks’
- read more

‘Stop doing other people’s work’
- read more

‘Ask questions’
- read more

‘Take control!’
- read more

‘Listen!’
- read more

‘You don’t have to answer the question’
- read more

‘Shut up!’
- read more

‘Be receptive’
- read more

‘Go to the balcony’
- read more

‘Think before you speak’
- read more

‘You can’t stare – but you must watch!’
- read more

‘Don’t be predictable’
- read more

‘KISS’
- read more

‘Aim high’
- read more

‘Say “No.” ’
- read more
