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Thought for the day...
Free daily management tips from our team of trainers - courtesy of the In-House Training Company
Thought for the day
The full archive of free daily management tips from our team of trainers.
Download ‘Encourage your customers to be unreasonable’
If you accept that the primary function of every business is to get and keep customers, then it follows that meeting customer demands is what you actually do for a living. To beat your competitors, you must meet those demands better. So, by trying to give your customers something extra-special every time you come into contact with them, you’ll raise their expectations and encourage them to seek the same extra-special service from your competitors. Who, of course, will probably think the customer is being unreasonable and refuse! Result: one captive customer and one poorer competitor.Meeting customer expectations is not the name of the game anyway – exceeding them is. In order to inspire the people who work in your business, aim to deliver the best to the customer at every contact. There is more to gain by baking a better pizza than a cheaper one, so to speak.
So, don’t wait for your competitors or customers to force you to react, seize the initiative, are bold and are pro-active. After all, what is market leadership if it is not of ideas and standards?
© The author
This thought has been taken from Graham’s book ‘Companies don’t succeed, people do!’ Graham delivers outstanding sales training – click here for details of some of his programmes.
Previous Thoughts for the day
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‘Encourage your customers to be unreasonable’ - read more
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‘Give your customers the benefit of the doubt’
- read more
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‘Encourage your customers to complain’
- read more
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‘Being good enough, isn’t good enough – give customers a reason to be faithful’
- read more
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‘How to keep a customer for life – give them lots of reasons to stay’
- read more
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‘Close the customer service department’
- read more
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‘Customer satisfaction is everybody’s job’
- read more
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‘Customer satisfaction is not satisfactory’
- read more
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‘The answer is – yes!’
- read more
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‘What are others doing?’
- read more
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‘How can I take better care of my customers?’
- read more
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‘Every sales call is a free market research opportunity’
- read more
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‘The customer isn’t always right’
- read more
- ‘Give your customers more than they pay for’
- read more
- ‘Wash your dirty laundry in private’
- read more
- ‘It’s OK to spend money’
- read more
- ‘Expect the unexpected’
- read more
- ‘Have a NIZ!’
- read more
- ‘Dump trivia’
- read more
- ‘Less is more’
- read more
- ‘Speed up routine tasks’
- read more
- ‘Stop doing other people’s work’
- read more
- ‘Ask questions’
- read more
- ‘Take control!’
- read more
- ‘Listen!’
- read more
- ‘You don’t have to answer the question’
- read more
- ‘Shut up!’
- read more
- ‘Be receptive’
- read more
- ‘Go to the balcony’
- read more
- ‘Think before you speak’
- read more
- ‘You can’t stare – but you must watch!’
- read more
- ‘Don’t be predictable’
- read more
- ‘KISS’
- read more
- ‘Aim high’
- read more
- ‘Say “No.” ’
- read more
© The In-House Training Company.