Media communications skills for women

 

Overview

This practical course is designed to help you achieve your objectives and get the results you need without putting people’s backs up.

The people you’re communicating with want to feel safe in your hands, even if what you’re saying may not always be what they want to hear. They need to trust that you believe in what you are saying and that your focus is on their need to hear it.

Training objectives

After attending this course, participants will be able to:

  • Learn techniques for effective communication
  • Feel confident when facing the public
  • Feel confident when facing the media
  • Understand the way the media work
  • Understand what the media want
  • Deal with difficult questions
  • Learn techniques for getting your message across
  • Learn how to get media attention
  • Be more self-aware
  • Understand the impact of voice and appearance
Audience

Women who are new to working in the media or who want to refresh their media communication skills.

Format

An interactive one-day programme containing exercises and mock interviews to help embed the learning.

The expert trainer

Rosalind is a highly experienced trainer specialising in communications skills. Her training work is informed by her parallel careers as actress and writer. Rosalind is able to teach all aspects of public speaking, including voice production, effective communication and interaction with others. She is a Cambridge University MA in Modern and Mediaeval Languages. She also has a Postgraduate Diploma in Voice Studies from the Central School of Speech and Drama.

Rosalind has delivered training in the public and private sectors. Her list of previous clients include The National Gallery, Barclays, Citigate, Hewlett Packard, Camden Council, Islington Council, Richmond Council, The Financial Services Authority and P&O Nedlloyd.

Lea is a media trainer and television consultant. Drawing on her experience as a producer on programmes such as Question Time, Newsnight, Channel 4 News and The Money Programme, her media training courses focus on explaining how the media works, advising on appearance and honing communication skills so that clients can face the press, radio or television with confidence. Lea has also trained numerous television reporters and producers for Channel 4 News. She is an MA in International Relations, which she received from Harvard University.

Course outline

1   Introduction
  • Aims and objectives
  • Personal learning aims
2   Communicating with confidence
  • Communicating as a woman
  • What is your message?
  • What image do you want to project?
  • What does the audience want?
  • How do you prepare?
  • Analysing your message
  • Getting your message across
3   Communication exercises

4   Explaining the media
  • Who’s who in television
  • Types of TV interview
  • Radio, online and the press
  • How to get media attention
5   Mock TV interviews on camera, playback and analysis

6   Conclusion
  • Pulling it all together
  • Personal action plans

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