Commercial awareness in the public sector – open day – 21 June 2016

As the public sector is increasingly opened up as a commercial market in which organisations compete against each other and the private sector for contracts, the need for key staff to have commercial skills is paramount. Many public sector organisations are also looking to generate additional income and being commercially aware is vital for this to be a success.

This programme will help you:

  • See commercial awareness as a different mind-set, not just another skill-set
  • Use a variety of tried-and-tested commercial analytical and decision-making tools and techniques
  • Define your commercial objectives
  • Develop a strategic focus
  • Start looking at service clients as market segments
  • Analyse your service offering in a competitive context
  • Plan a commercial strategy… prepare for its implementation… see it through to execution

You can read the full programme outline here.

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