Sean McPheat’s selling imperatives for 2012

In the latest Winning Edge (the ISMM’s magazine for members), Sean McPheat sets out what’s hot for this year in selling:

Sales professionals will finally get around to using social media
Sales 2.0, LinkedIn, Twitter, Facebook, YouTube – these are all sites, terms and services that sales pros have had on their ‘to do’ list for some time. So you’ve got your LinkedIn profile…well, now’s the time to start using it: 2012 will the be the year where the adoption of these sites gathers momentum and this will snowball as more and more success stories are made public and the return on investment finally filters through.

For the full article, click here.

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